Orbit
Case Study - UI/UX
Timeline
3 weeks
Autumn 2023
Tools
Figma
Roles
UI designer
Team
Individual
CONTEXT
Idea
Designed an application for people to post a “song of the day” along with a variety of features. My task included pinpointing a space music players can expand into, and to develop an interaction flow to enhance navigation.
Process
Prototyping began with the circular home interface, and functions to add songs, view posted songs, and to view an aggregated playlist.
After feedback, I made a lot of changes:
Elements scaled down
Orange -> purple for main color
Images + advanced prototyping
Layout moved to off-grid
Increased screen customization
Deliverables
VIDEO
Reflection
This project encompassed my first foray into visual systems and overall I am happy with how it turned out. Being able to combine both research and visual design into a cohesive flow boosted my visual design skills. However, I wish I conducted more extensive usability research.
Although this rebrand was never implemented, these are some factors I would consider if it was:
Social media impressions
Audience retention on the website
Revenue from merchandise
Change in number of applicants
There were several key things I learned...
Mockups + merch!
Heuristic analysis
Graphic design using Figma
