Resonance
Branding and web design for TedxUofW.
Timeline
Fall/Winter 2024-25
Roles
UI designer
Visual designer
Team
Emily Hao, Cleo Yumei, Stephanie Chou, Addison Mercado, Chris Sanders, Ronan Pitzel, Michelle Nguyen
+ Web Dev Team <3
Overview
Context
Design team member for Resonance, the 2025 TEDxUofW conference, a student-led event that brings together local speakers to share their stories with the community.
My Role
As a designer, my contributions included developing the brand identity, a responsive website + design system, and brand assets.
Approach
This identity focuses on representing a how a single idea resonates through atomic patterns and fluid motion.
Motion
Resonance is fluid. I experimented with Blender, p5.js, Cavalry, and Jitter for motion experiments and assets.
Website
A responsive website on was created on Figma and prototyped using Framer. I served as the point of contact between design and development.
Initial Ideation
My original ideas felt vibrant and alive, as I was inspired by rave visuals and wanted to deviate from years prior. However, it needed to be toned down.
Reflection
Team
I had a lot of fun working with talented designers. We bonded over seemingly endless deliverables with constant critique.
Development
I also enjoyed building a relationship with the development team, as my previous experiences involved pretty split teams. I was lucky to have a dev lead that was on my same wavelength, as they helped push the website further.
Tooling
Lastly, this is one of my most visually expressive projects, showcasing my love for experimentation and tooling spanning visual, motion, and web design.
