Latitude Capital
Branding and web design for a leading Venture Capital firm.
Overview
Context
Latitude Capital is a AI-focused Venture Capital firm based in San Fransisco, California. They needed a visual refresh in an ever-competitive market.
My Role
As the lead brand and web designer, I spearheaded the visual and web identity.
Live Site
Branding
This identity focuses on how we can represent growth, scale, and innovation in an exciting time for tech. A monochromatic pallette serves as a canvas for their colorful portfolio.
p5.js was used to create a unique illustration style representing scale, and applied throughout brand assets. A generative identity ensures the brand grows after handoff.
Process
Early experiments consisted of exploring modern logomarks. I liked the rotated Perplexity logo.
Early web explores played with lines and dimension while keeping a minimal aesthetic.
