Resonance
Branding and web design for TedxUofW.
Timeline
Fall/Winter 2024-25
Roles
UI designer
Visual designer
Team
Emily Hao, Cleo Yumei, Stephanie Chou, Addison Mercado, Chris Sanders, Ronan Pitzel, Michelle Nguyen
and Web Dev Team <3
Tools
Figma, Framer, Lottie, Phase, Blender, p5.js, Jitter, Cavalry, Netlify
Overview
Context
Branding and interface designer for Resonance, the 2025 TedxUofW, a student led conference which invites local speakers to share their their stories to the local community.
My Role
As a designer, my contributions included developing the brand identity, website + design system, and brand assets.
Design Prompt
Resonance showcases how one idea can echo and shape the world, leaving a lasting impact.
Motion
Resonance is fluid. I experimented with p5.js, Phase, Cavalry, and Jitter for motion assets.
Initial Ideation
Approach
At first, I was trying whatever to build momentum. My original ideas in the first week of iteration were pretty funky, as I was inspired by rave visuals and wanted to deviate from years prior. I quickly realized that my direction didn't quite capture the message the theme conveyed, was too busy for our target demographic, which is generally older, it's not a rave!
Reflection
Team
I had a lot of fun working with talented designers and bonding on seemingly endless deliverables with constant critique
Development
I also enjoyed building a relationship with the development team, as my previous experiences involved pretty split teams. I was lucky to have a dev lead that was on my same wavelength, he really helped push the website further and was excited about the design
Tooling
Lastly, this is one of my most visually expressive projects, showcasing my love for experimentation and tooling including p5.js, Cavalry, Phase, Jitter, and Framer!
